Seiveright forecasts beauty boom

Jamaica’s beauty and personal care industry is emerging as a major economic force, projected to earn about US$250 million annually—roughly J$39 billion—while maintaining steady growth, according to State Minister in the Ministry of Industry, Investment and Commerce Delano Seiveright.

The sector has been identified by Jamaica Promotions Corporation (JAMPRO) as one of the country’s strongest export opportunities, driven by abundant natural resources, a rapidly expanding manufacturing base, and a deep pool of creative talent.

“We have internationally recognised natural ingredients, such as black castor oil, coconut-based products and other botanical extracts. We have exceptionally talented hairstylists, we have amazing barbers, we have great makeup artists, great nail technicians, highly skilled aestheticians, and innovative manufacturers, and they’re all passionate about what they do,” he said.

Seiveright was delivering the keynote address during Friday’s Jamaica International Beauty Expo opening ceremony at the National Arena in Kingston.

The state minister affirmed that Jamaica has the talent to drive continued expansion in the beauty and personal care industry. He emphasised that the challenge lies in transforming the country’s talent into globally competitive businesses that manufacture, export, and embrace e-commerce.

Citing global management consulting firm, McKinsey, he noted that the global beauty market is projected to grow by approximately five per cent annually through 2030, reaching an estimated value of US$590 billion.

“It is one of the world’s largest, fastest growing and most resilient consumer industries. So even during times of great global uncertainty, people continue investing in wellness, they continue to invest in self-expression, they continue to invest in grooming, and that resilience presents tremendous opportunities for Jamaica,” Seiveright said.