Principle upbeat about ‘Jamaica Nice’

Reggae artiste Principle is in an upbeat mood as he prepares for the release of his new single titled Jamaica Nice.

"I've received great feedback from everyone who has heard this song. A lot of industry insiders and fans have told me that it's going to be a hit. It's not officially released yet, but it's getting strong rotation both locally and overseas," said the artiste.

Produced by Bertram Burgher of King Shiloh Sound fame, Jamaica Nice is scheduled to be released before month-end.

"I'm anticipating an even greater response when this song is officially released. My team and I are putting a lot of promotion behind it. We're doing everything we can to make it a hit," said Principle. He also revealed that he plans to shoot a video for the song to boost the promotion of the song.

"My manager is currently making all the necessary preparations. We've already secured the services of a top-flight video director. So, it won't be long before we shoot the video and release it," he said.

Principle is also enjoying strong rotation with another single, titled Visa, which was released earlier this year.

"I consider Visa to be my breakthrough single. I've been recording and releasing music for a while now. Since this song was released, it has been receiving non-stop rotation, and it's still enjoying strong rotation," he said.

The hard-working entertainer is currently working on several new singles and an EP, which he plans to release next year.