Gage eyes career in merchandising - Says artistes have to strengthen their brands outside of music

March 26, 2020

Dancehall artiste Gage is eyeing an entrepreneurial career even as he continues to build on his musical legacy. The entertainer says he will be heading into the merchandising business and has begun to seek out possible partnerships that could help launch his career as a businessman.

In an interview with THE STAR, Gage said that the idea was birthed some six months ago when he released his Gyallis Now EP.

He expressed that based on the reaction to the songs, he saw an opening to take things beyond the music.

"At some point you have to want more as an artiste. You have to evolve and think of ways to strengthen your brand outside of the songs," he said. "The EP was my first-ever project like that and the response was so overwhelming, it made me realise people wanted more from artistes than just singles."

Other ventures

He continued, "And so it gave me the idea that if they (the fans) want projects, they would also support other ventures. I have already reached out to a few people in that field (merchandising), shared my ideas, came up with a few logos and designs but we're still in the early stages."

The entertainer did not specify what type of merchandise he's looking to stamp his brand on, but instead he revealed that he wants to keep his options open and see where his ideas take him.

Speaking of ideas, the artiste said that things have not only been flowing where business is concerned, as he has been busy in the studio as well.

He expressed that with the outbreak of the coronavirus, he's found himself with a lot of time on his hands and he's using it to write and record.

He said that fans can look out for new tracks in the coming weeks.

"That EP on December was the start of something new that I'm doing. I want to target the international audience and so I will be putting out more projects," he said. "Fans can look forward to Gyallis Now Vol 2 coming soon and I'm gonna release a few tracks this week, one titled Squeeze and the other titled Drip. Both are party songs," he said.

Other Entertainment Stories