Sex workers at Nevada brothel fight for the first unionisation

Sex workers at one of Nevada's longest running legal brothels are making bold moves, pushing to form what could become the first union of its kind in the United States, as they demand better protection, fair treatment and control over their own image.

The workers, who operate at Sheri's Ranch in Pahrump, Nevada, say they want the same rights and respect as any other employees. Nevada remains the only US state where prostitution is legal at licensed brothels, though it is restricted to certain rural counties and does not include Las Vegas.

The group, which calls itself United Brothel Workers, recently filed a petition with the National Labor Relations Board seeking to unionise under the Communications Workers of America. The majority of the brothel's 74 courtesans reportedly backed the move.

One worker, who uses the stage name Jupiter Jetson, said the push was sparked by a new contract introduced in December. She claims the agreement would give the brothel sweeping authority to use workers' images and content without their permission, even after they leave the establishment.

Jetson warned that such clauses could result in workers finding their likeness used in advertisements, online platforms or artificial intelligence content without payment or consent.

Another worker, Molly Wylder, said the contract could make it difficult for sex workers to leave the industry and pursue other career paths. Wylder said she only entered sex work to help repay student loans and never intended to remain in the field long term.

The workers claim management told them to either sign the agreement or leave. Some reportedly signed under pressure, while others resisted. Jetson also alleged that she and two other workers were fired after management became aware of the unionisation effort. The union is now seeking their reinstatement.

Sheri's Ranch management has stated that it respects workers' right to express their views and maintains that the establishment provides a safe and professional environment. However, representatives did not directly respond to concerns raised about the contract or the alleged dismissals.

The dispute also raises questions about whether brothel workers should be classified as independent contractors or employees. Experts say independent contractors typically enjoy greater flexibility but fewer legal protections. The workers argue they function more like employees because they operate under fixed schedules, must work on location, and are required to charge clients a minimum hourly rate. The brothel reportedly takes half of their earnings.

The courtesans say union representation would help them negotiate better wages, health insurance, dress code policies and protection of their intellectual property, especially as many now produce their own online content.

Union advocates say the effort could be groundbreaking in an industry often shrouded in stigma and silence. If successful, it would follow similar labour victories in the adult entertainment sector, including unionised exotic dancers in Los Angeles and a now closed San Francisco strip club that made history in the late 1990s.

The unionisation process could take weeks, though brothel management has the option to recognise the union voluntarily and begin negotiations immediately.

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