Ginjah wants Jamaicans to ‘Fall in Love’

Reggae singer Ginjah wants to assure his fans that the popularity of his latest single, Fall in Love, doesn't mean that he has departed from his mission to restore reggae music to its rightful place on the international music scene.

"And I don't depart from the truth and rights. This [the single] is the softer side of the 'Soulman' [his nickname], ladies always love my voice. So I'm just singing some songs for them and it's working. The response has been incredible on my social media pages online," Ginjah said.

Fall in Love was produced by Berta Records/Tads Records and was released over a week ago. The song boasts an all-star cast of musicians on the project including Dean Fraser on horns.

Known for conscious reggae hits like Guilty Conscience and Never Lost My Way, which convey uplifting and moral social messages, Ginjah said he has never shied away from doing romantic tracks like Sweet Killer, a big hit for him in 2013. He said he knows that reggae must return to its roots of love to win hearts and minds to arrest the run-away murder rate that has claimed nearly 1,200 lives this year.

"This is a universal song, a song that can play anywhere in the world. After all, music can be used as a vehicle to bring about social change ... so I was thinking along those lines," he said.

"Right now, the country needs every artiste to be singing about love. Look at the crime rate ... that's one of the reasons why I'm singing love songs now. The man dem need to find a queen and put down the machine," he said.

The singer is currently promoting Reggae Soul Man, his seventh album.