Ding Dong, Magnum renew contract
The synergy between Ding Dong and liquor brand Magnum Tonic Wine has been described by the alcohol brand as "nothing short of a perfect cohesion".
The Inside deejay, widely regarded as the dancing king, recently renewed his contract with the tonic wine brand. The partnership, which has existed since October 2017, has seen Ding Dong representing Magnum in several Caribbean territories, both at Magnum Xplosion concerts and in media blitz.
"Since 2017 when we first started to work with Ding Dong, we knew immediately that this was a perfect match. We've had a fantastic run with him as our regional brand ambassador," said Kamal Powell, Magnum's marketing manager for the region.
Despite the onset of the ongoing global public health crisis, this year, the act has continued to make strides within the industry with a slew of new hit singles to his catalogue, including Inside, Mirror Mirror, Watch Dem, and most recently Gweh!
"Last year, I wished for this partnership to continue, so to see it coming into fruition, I am very happy to be re-signing with Magnum Tonic Wine. Working with the team is effortless for me. Magnum is an energetic brand, and I deliver the same every time I step out, on stage or otherwise. It has been an amazing experience for my team and I, just being able to put our talents on display right across the Caribbean with Magnum," an enthusiastic Ding Dong shared.