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MBUFC hope to get push from CPJ deal
August 28, 2025
Chairman of Montego Bay United Football Club (MBUFC), Yoni Epstein, says their $12 million sponsorship deal with Caribbean Producers Jamaica (CPJ) will afford the construct of a sustainable club model.
Home town brand CPJ did a cheque presentation at the Montego Bay Sports Complex yesterday.
"Developing a football club is developing sustainability. We need to focus on the merchandise sales, gate receipts and sponsorship. These three main revenue items are what really drive the club to meet its budget requirements," said Epstein, who expressed gratitude for the multimillion-dollar sponsorship.
Epstein stated that for the last two seasons much of their work involved rebuilding the brand and credibility of the club.
"We need the proper structure, which takes money," he said. "We want to be able to have a technical staff and players on our squad to the level of expertise that we have because the goal is about going for the title this season," stated.
The partnership is seen as mutually beneficial, with CPJ's premium brand aiming to bring a winning spirit to the club.
Dr Germain Spencer, MBUFC's president, said the funds will be invested in several developmental areas to enhance the squad.
"We can improve access to technology for advanced player analytics, strengthen scouting, recruitment, implementing performance and recovery programmes, etcetera," said Spencer," who believes winning is in the team's DNA.
"These initiatives will not only make our players more marketable, but give us a competitive edge by identifying our opponents' weaknesses."
Additionally, Spencer said the team has the will but there is a lot more work to be done.
"Securing and retaining top quality players comes with a higher wage bill, so a part of the funding will be essential to attract and maintain the level of talent needed to achieve our goals," noted Spencer, who wants more backing from the local and business community.
Kemmar Lewis, head of marketing, CPJ, said the Montego Bay-based brand intends to enhance the club's technical capabilities and player acquisitions.
"We expect that the funds will go a very long way in making sure that we can get players, and continue to push forward the technical capabilities of the team," said Lewis, who expressed being "proud" of the partnership.
According to Lewis, partnering with MBU is an opportunity to give back to their community in the form of sports.
"All over the world premium brands are aligning to sports because it is fast becoming a premium eye. Whether fashion, food or entertainment, we also see that as an opportunity for us to bridge that divide when it comes to what we do and our customers," he said.
The sponsorship will cover three seasons, at $4 million per season.
The Jamaica Premier League season officially started on Sunday, and MBU drew their opening match 2-2 with last season's beaten finalists Mount Pleasant Football Academy.
On Monday, MBUFC are scheduled to play next at the Montego Bay Sports Complex against returning team Treasure Beach Football Club.
