Magnum virtual show hopes to bring Christmas cheer
Last year's staging of Magnum Xplosion, held some two weeks before Christmas at the Melbourne Cricket Oval, helped get Jamaicans hyped and ready for the holidays.
The show saw performances from some of dancehall's hottest acts including Spice, Ding Dong, Teejay, Govana and Bounty Killer.
But with COVID-19 numbers still rising, Magnum has opted to host a virtual edition this year.
Dubbed 'Caribbean House Party', the event will also be live-streamed to Barbados and Trinidad and Tobago on Magnum's Instagram page this Sunday.
"The virtual house party serves to occupy a void that has been left in Jamaica and the region as it relates to live events. We are unable to have the Magnum Xplosion stage show series in the physical sense this year and so what we will be offering with this event is an online live event where we will be including the best deejays from Jamaica, Trinidad and Barbados. We want to go as close to what the physical show would have been like as possible," said Kamal Powell, Magnum's brand marketing manager for the region.
He admitted that they will not be able to have the mega performances from all the big stars but said disc jockeys "will bring us as close as we possibly can in this time".
"I know for Jamaica alone to have Brush1 Chromatic, DJ Franco and Boom Boom speaks excitement. Plus we have Tech Sounds out of Trinidad and DJ Chasey from Barbados who both know their stuff so it will have some real vibes. Tune in for the energy. Magnum is energy and the Caribbean house party will represent that," Powell said.
He added that this year has been a trying one for many Jamaicans, and the COVID-19 lockdown has drained the Christmas spirit in many citizens.
"Jamaicans love a good event, a good party, and so we hope that the effort we put into creating this three-tier live will help lift people's spirits as much as we can," he said.